Life is full of little joys — and little aggravations. One of the latter is measuring laundry detergent.
Why is Laundry Detergent So Hard to Measure?
Check out the photo above, of the cap of a bottle of one of my favorite detergents, Purex. How full would you fill it for a load of laundry?
Looking at the cap, there are 3 levels, followed by 5 levels. Each is difficult to see, even in the bright south-side-of-the-house sunshine in which I took this photo. When I put on my reading glasses and stand in the light, AND put my finger behind the lines, I can see them labeled “0, 1, 2” and “A, B, C, D, E.”
How much does the bottle itself recommend using? Well, the top of the label is an ad for a totally different product, Purex PowerShot. That product features “No Measuring” and “No Guesswork.” Looking at this bottle, I can see how that would be an advantage.
When I look near the bottom of the label, in small print, just before reaching the Spanish, “For regular loads, fill cap to level 1.” It’s by no means easy to locate level 1. And, I’m totally flummoxed as to why several levels are labeled A-E. What is the significance of that? When I find level 1, it’s about a half-inch of liquid. How many people do you think use only that much? I’m betting, very few. I would expect most people to probably fill the cap halfway (which would easily be twice what is recommended), or even worse, all the way to the top.
Let’s look at another detergent; this time, another of my favorites: Gain.
You can see right away that the markings in the measuring cup are much easier to see here.
The directions are clearer as well — although I still have to wonder if most people don’t “overuse” detergent, thereby making detergent companies happy (as you know if you’ve ever poured out detergent — or any liquid — it’s very easy for more to pour out even after you intend to have stopped).
Have you noticed ambiguity in measuring laundry detergent? Run and look at your bottle. Is it clear how much to use?