More 1960s McCall’s Fun

Last Friday, I had a little fun looking at an old ad for Hammond organs in a 1962 issue of McCall’s magazine. How about more glimpses into the past of 1960s McCall’s?

Eleanor Roosevelt column McCall's magazineA column by Eleanor Roosevelt (long past her First Lady days at that point), called “If You Ask Me.” What were folks asking Eleanor? Here’s a sampling:

  • Are you in favor of our resumption of nuclear testing aboveground?
  • What is your opinion of the Daughters of the American Revolution?
  • Do you think providing middle-income housing should be made a municipal rather than a private-enterprise function?

And so it goes, with Eleanor elaborating on each. I’m struck by these questions. Can you imagine the questions McCall’s readers would likely ask today, if there were a column asking Laura Bush questions? I predict:

  • Do you have fun ideas for date nights?
  • What do you do to stay close to your daughters?
  • What is a current fashion trend you love?

Etc. It just seems that our intellectual level has gone down in the past 50 years. I suppose that’s no surprise, but still, it’s kind of disheartening.

McCall's Where There's Smoking articleThen something that just cracks me up — a feature article, “Where There’s Smoking.” It’s all about how to decorate attractive smoking corners in one’s home.

Are match cases unmatched cases from this and that restaurant? If smoking is a part of your living, it deserves a place of its own, small, charming, convenient, like the handful we present.

Now there’s a 1960s McCall’s article you’d never see today. The magazine goes on to describe “the pipe smoker’s lair,” and “a delightful group for a woman’s bedroom,” with a tulip vase that “would hold cigarettes enchantingly.”

Almost every room could use a smoke center — and you see what excitement it can contribute.

There’s a certain etiquette for serving cigarettes that makes smoking more enjoyable for smoker and nonsmoker, too. Cigarettes should be fresh as fresh. Ashtrays, by the way, should be emptied often (unobtrusively, and not after every ash). Rinsed, too. It’s the accumulation of stale butts that gives a room the smell and the untidiness of a barroom.

So now you know. Anyone out there plan a smoking nook for your home recently? I’d love to hear more about it :).

2 thoughts on “More 1960s McCall’s Fun

  1. I think in the smoking arena we’ve taken a step forward. So that’s one positive thing to dwell on.

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